The aim of the magazine was to create a journal based on the blog www.ladnebebe.pl. The editorial board of “Ładnebebe” encourages parents to spend time creatively with their children in such a way as to satisfy their need to discover their own self and the world around them. It enchants readers’ everyday life by presenting the world of talented artists and writers who can look at the world through the eyes of a child.

The main theme of the magazine are children, and the main idea is to show through the image and word the issues of tolerance, loneliness, friendship, freedom, empathy, searching for the truth about oneself and the world, as well as making independent decisions by the child. Despite the progressive digitization, this project is to emphasize the need for the existence of the press in its traditional sense.